NKPD code: 2432
Public relations professionals plan, develop, implement and evaluate information and communication strategies that create understanding and a favourable view of businesses and other organisations, their goods and services, and their role in the community. Public relations professionals perform the following main tasks: • planning and organising public campaigns and communication strategies; • advising managers on the public presentation of their policies, preparing programmes and good practices, and handling matters related to news and press publications; • commissioning and conducting public opinion research, analysing the results and planning promotional and public relations campaigns; • organising special events, seminars, entertainment, competitions and community activities to promote publicity and a favourable image of the organisation; • representing the organisation and arranging interviews with public media; • participating in business or social events to promote an organisation; • commissioning and obtaining photographs and other illustrative material; • evaluating and selecting material submitted by writers, photographers, illustrators and others to achieve publicity when it is presented. Examples of occupations in this unit group: – Expert, public relations