Expert, public relations

Public relations professionals plan, develop, implement and evaluate information and communication strategies that create understanding and a favourable view of businesses and other organisations, their goods and services, and their role in the community.

• planning and organising public campaigns and communication strategies;
• advising managers on the public presentation of their policies, preparing programmes and good practices, and handling matters related to news and press publications;
• commissioning and conducting public opinion research, analysing the results and planning promotional and public relations campaigns;
• organising special events, seminars, entertainment, competitions and community activities to promote publicity and a favourable image of the organisation;
• representing the organisation and arranging interviews with public media;
• participating in business or social events to promote an organisation;
• commissioning and obtaining photographs and other illustrative material;
• evaluating and selecting material submitted by writers, photographers, illustrators and others to achieve publicity when it is presented.
• Examples of occupations in this unit group:
• Expert, public relations