Market research manager

Sales and marketing managers plan, direct and coordinate the sales and marketing activities of enterprises or organisations, or manage the activities of enterprises that provide such services.

• planning and organising sales and marketing programmes based on sales records and market assessments;
• determining price lists, discount and delivery terms, sales promotion budgets, sales methods, special campaigns and additional incentives;
• establishing and directing operational and administrative procedures related to marketing and sales activities;
• leading and supervising staff engaged in marketing and sales;
• planning and controlling daily activities;
• establishing and managing budgets, controlling expenditure and ensuring the efficient use of resources;
• overseeing the selection, training and performance of staff;
• representing the enterprise or organisation in negotiations on sales and marketing, at trade fairs and other forums.
• Examples of occupations in this unit group:
• Marketing manager
• Sales manager
• Commercial director