Interviewer, market research

Survey and market research interviewers ask questions of respondents and record their answers for various surveys and market research.

• contacting individuals by telephone or in person and explaining the purpose of the interview;
• asking questions following the instructions on survey forms and questionnaires;
• recording answers on paper or entering them directly into a computer database using computer-assisted interviewing systems;
• identifying and resolving inconsistencies in responses;
• providing feedback to survey sponsors when problems with data validation arise.
• Examples of occupations in this unit group:
• Interviewer, market research
• Interviewer