Expert, advertising

Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, assess the market for the introduction of new goods and services, and identify and develop market opportunities for new and existing products and services.

• planning, developing and organising advertising policies and campaigns to support sales;
• advising managers and clients on strategies and campaigns to reach target markets, create customer awareness and effectively promote goods and services;
• preparing advertisements and media products and arranging their placement in television and film productions and other media;
• collecting and analysing information on consumer preferences and tastes;
• interpreting and forecasting current and future consumer trends;
• researching potential demand and market characteristics for new goods and services;
• supporting business expansion and development by preparing and implementing marketing objectives, policies and programmes;
• commissioning and conducting market research to identify market opportunities for new and existing products and services;
• advising on all elements of marketing such as product mix, pricing, advertising and promotion, sales and distribution channels.
• Examples of occupations in this unit group:
• Expert, advertising
• Expert, marketing