Specialist, digital arts

Graphic and multimedia designers design visual and audiovisual content to communicate information using print, film, digital or other forms of audiovisual media. They create graphic special effects, animation or other visual images for use in computer games, films, music videos, print media and advertisements.

• determining design objectives and requirements through briefs and consultation with clients and stakeholders;
• researching and analysing functional communication requirements;
• formulating design concepts for a particular subject;
• preparing sketches, diagrams, illustrations and plans to communicate design concepts;
• designing complex graphics and animations to satisfy the functional, aesthetic and creative requirements of the design brief;
• creating two- and three-dimensional images depicting objects in motion or illustrating processes using computer animation or modelling programs;
• presenting design solutions to clients, management and production and sales staff;
• selecting, specifying or recommending functional and aesthetic materials and media for publication, delivery or display;
• detailing and documenting the selected design;
• overseeing or carrying out the production of a visual or audiovisual product in the chosen medium.
• Examples of occupations in this unit group:
• Computer animator
• Illustrator
• Graphic designer
• Multimedia designer
• Designer, print publications
• Web designer
• Specialist, digital arts