Manager, public relations

Advertising and public relations managers plan, direct and coordinate the advertising and public relations activities of enterprises or organisations, or manage the activities of enterprises that provide such services.

• planning, directing and coordinating the advertising and public relations activities of an enterprise or organisation;
• concluding advertising contracts with clients, print and electronic media, sports and cultural organisations and advertising agencies;
• planning and directing programmes to inform legislators, the media and the public about the plans, achievements and objectives of the enterprise or organisation;
• leading and managing staff engaged in advertising and public relations;
• establishing and managing budgets, controlling expenditure and ensuring the efficient use of resources;